Godrej & Boyce Mfg. Co Ltd launched a new Commercial Division on 1^st April, 2003 with 31 Showrooms under its ambit. The division was established to present a new concept in Commercial by displaying and selling under one roof the Godrej  range of Home & Office Furniture, Appliances, Security Equipment & Locks. Later in 2005, the Showrooms were branded as “Godrej Lifespace Stores” to bring in a proper focus, sales oriented approach & branding element into the working of the division.

By Jan 2007, the division has expanded the National footprint, by launching 14 new stores. Brand promotion, attractive consumer schemes and store specific customer contact programs & events have helped enhance the brand image and increase the sales within the stores. Initiatives like catalogue kiosk and e-commerce portal have further opened up avenues for consumer to do the shopping from within confines of their home & office and have removed the barriers of touch-and-feel approach towards this category.

Product portfolio has further expanded to include several other lifestyle oriented products such as Health & Massage products, Digital Cameras, Bed & Bath Linen, Bean Bags, etc, keeping in line with the division’s vision of being a leading brand in Home & Office Improvement segment. Godrej Lifespace Stores today have an overwhelming Pan India presence and enjoy strong brand identity coupled with very high brand recall. The parent brand Godrej is recognized & trusted by millions of Indians for over 100 years.

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